Details of Dodge brand to ditch cross-hair grille
Now that Dodge and Ram are seperate groups under the Chrysler umbrella, Dodge plans to phase its trademark cross-hair grille out of its product lineup. The cross-hair nose will remain a part of the Ram truck lineup for the foreseeable future, but Dodge vehicles will get a new identity that has not yet been revealed.
Ralph Gilles, Dodge CEO and Chief Designer for the Chrysler Group, recently spoke to Automotive Newsabout this decision. Gilles stated that this move will take time but the products will evolve and go in a different direction. In other words, no matter what direction Dodge takes its styling, don’t expect to see any wholesale changes until well after the 2011 model year.


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